Speaker: Becky Quinlan, Sales Coach and Trainer, Alliance Franchise Brand
Topic: Marketing Must-Have’s for 2017
Join us as Becky Quinlan covers the importance of integrating marketing and sales plans for organizational growth and utilizing data-driven marketing. She will discuss how to access available data on current best customers and how to find more like them. Attendees will learn how to determine the best message and channels for communication to specific audiences, ultimately leading to increased return on investment for marketing dollars spent.